Thoughts on brand strategy, culture, society, and marketing. Violet Thread Strategy Blog Yola Blake Page 6/5/26 Yola Blake Page 6/5/26 What brand strategy is actually supposed to do for you Read More Yola Blake Page 5/7/26 Yola Blake Page 5/7/26 What is your customer trading to choose you? Read More Yola Blake Page 4/30/26 Yola Blake Page 4/30/26 Becoming a part of a customer’s product purchase rotation is the goal. Read More Yola Blake Page 4/23/26 Yola Blake Page 4/23/26 Hydration season doesn't start in summer. The brands that know that are already winning. Read More Yola Blake Page 4/16/26 Yola Blake Page 4/16/26 I went to a dance party that ends at 10pm on a Saturday. It was a total banger. Read More Yola Blake Page 4/8/26 Yola Blake Page 4/8/26 Of all the things to stop a marketer in her tracks in 2026, it was a loudspeaker. Thanks, World Market. Read More Yola Blake Page 7/10/23 Yola Blake Page 7/10/23 Millennials Will Carry the Initial Adoption of Threads Read More Yola Blake Page 4/10/23 Yola Blake Page 4/10/23 Buckle Up, The AI Genie Is Out of The Bottle Read More Yola Blake Page 3/22/23 Yola Blake Page 3/22/23 Reflections from a Post-Peak-Pandemic SXSW Interactive Read More Yola Blake Page 3/8/23 Yola Blake Page 3/8/23 Welcome, Friends! Read More
Yola Blake Page 6/5/26 Yola Blake Page 6/5/26 What brand strategy is actually supposed to do for you Read More
Yola Blake Page 4/30/26 Yola Blake Page 4/30/26 Becoming a part of a customer’s product purchase rotation is the goal. Read More
Yola Blake Page 4/23/26 Yola Blake Page 4/23/26 Hydration season doesn't start in summer. The brands that know that are already winning. Read More
Yola Blake Page 4/16/26 Yola Blake Page 4/16/26 I went to a dance party that ends at 10pm on a Saturday. It was a total banger. Read More
Yola Blake Page 4/8/26 Yola Blake Page 4/8/26 Of all the things to stop a marketer in her tracks in 2026, it was a loudspeaker. Thanks, World Market. Read More
Yola Blake Page 7/10/23 Yola Blake Page 7/10/23 Millennials Will Carry the Initial Adoption of Threads Read More
Yola Blake Page 4/10/23 Yola Blake Page 4/10/23 Buckle Up, The AI Genie Is Out of The Bottle Read More
Yola Blake Page 3/22/23 Yola Blake Page 3/22/23 Reflections from a Post-Peak-Pandemic SXSW Interactive Read More